Cedar Point has added a games-led experience to its mobile app, designed and developed by Holovis.
The free interactive game, called The Battle for Cedar Point, involves guests scanning items and symbols inside the park to win points. Once an item has been scanned, augmented reality does the rest – giving the user an encounter with a special character or an animated reward, not dissimilar to the popular mobile game Pokémon Go.
“The Battle for Cedar Point is interactive, immersive and, most importantly, it’s just plain fun,” said Jason McClure, Cedar Point’s general manager. “Guests have the opportunity to enjoy a traditional day at the park, or, they can take their visit to the next level by playing the game in our new mobile app. It adds a unique twist to their summer visit.”
Guests must join one of five clans – Valravn, GateKeeper, Millennium Force, Top Thrill Dragster or Maverick – to play against one another on the day of their visit. They can share these interactive experiences on social media.
Players who ride Cedar Point’s Valravn dive coaster can unlock hidden points in the queue line and points can also be won by answering questions about the theme park.
“This is a great application of our AR technology which brings the wider park story to life in a really compelling way,” said Anne Akande, project manager of AR experiences at Holovis. “This is just the beginning of what can be achieved with our Extended Experience guest interactive technologies.”
During the day, guests can scan points in the park to see which clan is leading the battle. Clan souvenirs are available to buy and members of the day’s winning clan can purchase extra merchandise.
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